Don't let the sober looks fool you; Samsung intends mischief with their new Corby PRO B5310 and its non-sliding (but still QWERTY-toting) Corby TXT B3210 sibling. The company bizarrely decided that the best way to promote the two social-network focussed devices was to give four of them to well-connected Italians and then stage a massive paint fight. No, we don't quite understand it either, but you can see the video after the cut.
The Samsung Corby PRO B5310 has a 2.8-inch QVGA touchscreen, slide-out QWERTY keyboard, 3-megapixel camera and 900/2100 HSDPA. There's also WiFi, Bluetooth, a 3.5mm headphones jack and a microSD card slot. As for the Samsung Corby TXT B3210, that has a 2.2-inch non-touchscreen display, 2.-megapixel camera, EDGE data and Bluetooth.
Both have interchangeable "fashion jackets", threaded SMS conversations, straightforward access to Facebook and MySpace, and a mediaplayer. The Corby TXT will land in Europe this month, while the Corby PRO will arrive in Europe come November before spreading to other markets.
Samsung Extends Reach to Youth Audience with Launch of the Corby Family
Launch of CorbyTXT and CorbyPRO quickly strengthens Samsung’s position in youth market
Milan, Italy, September 24, 2009 – Samsung Electronics Co. Ltd, a leading mobile phone provider, has rapidly followed the successful launch of the Samsung Corby (model: S3650) by announcing two new mobile phones designed around the Corby concept, which aims to deliver stylish devices to support the highly connected lifestyles of today’s younger mobile users.
The new Corby family devices, dubbed Samsung CorbyTXT and Samsung CorbyPRO, seek to further meet the varied needs of the youth market, while aligning with Samsung’s strategy of designing mobiles to match every lifestyle.
The two models are differentiated by key features, including messaging, multimedia entertainment and business functionality, but also deliver the original Corby’s trademarks of bold colours, pop-style contours and a curved form factor.
“The Corby family is in-line with our ongoing strategy of developing different mobiles to match every lifestyle,” said JK Shin, Executive Vice President and Head of Samsung Electronics’ Mobile Communications Division. “The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities and communications requirements.”
Samsung CorbyTXT (B3210)
The Samsung CorbyTXT is a message-centric mobile for heavy texters, delivering easy-to-use SMS and IM (Instant Messenger) features as well as intuitive social media uploading functionality. The CorbyTXT also offers a full QWERTY keyboard on the face of the phone.
Quick launch buttons on the front of the handset provide fast access to key features including a music player, camera and messaging application. A 3.5mm earphone jack allows owners to use their own earphones and, like the original Samsung Corby, CorbyTXT comes with brightly-coloured fashion jackets and changeable battery covers including a simple black one and a second with a bold graphic design.
The Samsung CorbyTXT will be available in most European countries by the end of September.
Samsung CorbyPRO (B5310)
The Samsung CorbyPRO is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard.
The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing the style of the original Corby. It also combines the features business users demand with a variety of entertainment and multimedia capabilities, all delivered in a stylish design. Features include push email services, conversational SMS and access to Facebook and MySpace.
In addition, the Samsung CorbyPRO packs a 3-megapixel camera, Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective, the mobile also has a 3.5mm earphone jack and dedicated music keys.
The Samsung CorbyPRO will be launched in Europe during November and will soon be expanded to other markets.