Samsung have confirmed the launch of their new bada mobile app platform SDK. According to an invitation that went out today, the company will detail bada at an event in London on December 8th; there, Samsung are expected to give further details on how their cross-platform software environment will work for developers and devices.
The London event will be led by Dr. Hosco Lee, EVP and head of the Media Solution Center (MSC) at Samsung Electronics, and is tipped to be followed by a similar launch in San Francisco. As for bada itself, it's believed to be a software development environment that will allow new software to run on Samsung devices - and potentially other manufacturers' phones - regardless of the underlying OS.
If Samsung can sufficiently differentiate it from other platforms then they may be able to bring developers on board, especially if bada offers a streamlined way to get apps onto devices. However if it's merely a new abstraction of the company's own, proprietary OS, then they face a far tougher challenge.