Research firm IDC has offered up new numbers for the global smart connected device market for the third quarter of 2012. According to research firm, the overall market grew 27.1% during Q3 reaching a record of 303.6 million units shipped. The market was worth $140.4 billion during Q3.
IDC is predicting that shipments in Q4 will continue to rise and the company predicts 362 million units will ship during the fourth quarter worth $169.2 billion. Sales for the holiday season are expected be driven by tablets and smartphones, growing at 55.8% and 39.5% year-over-year respectfully. At the same time, IDC predicts that sales of PCs will decline.
During Q3 of 2012 Samsung maintained the top the new position with 21.8% market share based on shipments. Apple took the second place in overall shipments with 15.1% of the market. Despite Apple having a significantly smaller share of the market than Samsung, Apple led all vendors in value with a total of $34.1 billion during the quarter and an average selling price of $744 across all device categories.
Other leaders in the smart connected device market included Lenovo in third place with 7% of the market, HP in the fourth spot with 4.6% of the market, and Sony in fifth place with 3.6% of the market. Samsung, Apple, and Lenovo have all grown the market share over the past year. However, HP has seen its share drop from 7.4% during Q3 2011 to 4.6% during Q3 2012.