I thought I'd remind you that there's a new game coming out later this month. It's called Grand Theft Auto IV. Honestly, I don't think I know anyone that's even heard of the first games, so it should be a fairly quiet launch. They're going above and beyond though, even going so far as creating a so-called “Social Club” for it and some of their other games.
I'm sure you probably remember me mentioning the Rockstar Social Club back when it was announced, however, I thought I'd remind you that pre-registration is officially open.
There's not a whole lot going on just yet, but they do have something called ZiT. You can call a number in-game when you hear a song you like, and it will be tagged to your Social Club account. From there you can purchase the MP3. Lets hope they keep the features coming.