It's been a long road filled with delays and setbacks, but in just a couple short weeks, RIM will finally unveil BlackBerry 10 to the world. At its press event on January 30, RIM will officially launch the new mobile OS, which is seen by many as the company's best hope of coming back from the brink. The BlackBerry faithful are certainly pumped for BB10's launch, but it seems that investors are excited too, as RIM's stock is making another surge today.
At the time of this writing, RIM's stock is up right around 9%, floating between a price of $14.75 and $14.85. This isn't exactly a new thing for RIM, either, with it's stock making some pretty significant gains in recent weeks. Just today, RIM announced that it had received 15,000 app submissions for BlackBerry 10 in just 36 hours, an announcement we think helped with the most recent stock boost.
Surges like this have to be encouraging for the company, which has been struggling in a big way lately. Apple and Android swooped in to take a large amount of market share away from RIM, leaving it in a distant third place. The company has a lot of ground to make up, and if BlackBerry 10 is a success, then it might just be able to do so.
Of course, the chances of BlackBerry 10 propelling RIM into second or even first place in terms of market share seem pretty slim, but stranger things have happened in the smartphone world. The new mobile OS could certainly help RIM close the gap between BlackBerry and the other two at any rate, and you can bet that closing the gap is what RIM has its sights set on. We'll see if BlackBerry 10 is greeted with success soon enough, but for now, the excitement surrounding the new mobile OS seems to be enough to keep sending the company's stock up.