Ricoh isn't a name known for cameras here in the US, but over in Japan the company has a digital camera set to launch on September 3 called the CX4. The camera is a point and shoot that will ship in black, silver champagne and purple colors.
Ricoh is mum on pricing at this time, but has offered up the details on the camera. The CX4 will have 10.7 times optical zoom lens that is equivalent to 28-300mm focal range. The camera also has a continuous automatic focus mode that will track a user and keep them in focus when moving.
The CMOS sensor in the camera has 10MP resolution and the camera has 11 different automatic scene shooting modes. The rear LCD of the camera is 3-inches and has an anti-scratch coating and an anti-reflective coating for better usability outdoors. Bursts can be shot at five frames per second continuously and the lens can shoot macro photos as close as 1cm from the subject.