Amen to Ricoh. There have been wirelessly-enabled cameras before, but never one as comprehensively equipped as their new 500SE. We're talking Bluetooth, WiFi and GPS for geotagging, along with an 8-megapixel lens and automatic geotagging of video and still images. Great stuff, eh? And then they go and whack it all into a casing that looks like this:
Seriously, guys, no no no.
I understand that rough'n'ready cameras have a certain niche appeal, but something with these bleeding-edge features should've been sleek, slick and most likely silver. Let me put it simply: there's no way I'd buy this camera, no matter how much I love the features, because I couldn't be bothered carrying something so bulky and ugly around with me.
It's such a shame, and the sooner they get their act together and make a sexy version the better. Besides being waterproof and shock-resistant, the 500SE has a 2.5-inch screen, anti-blur stabilisation, 28mm wide-angle zoom lens and the ability to take macro shots just 1cm away.
Priced at £599.99 ($1179) for the version with WiFi, there's another without it for £50 less.