Research firm pegs 2012 global phone shipments at 1.6 billion

Jan 25, 2013
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Research firm pegs 2012 global phone shipments at 1.6 billion

Research firm Strategy Analytics has published its global phone shipments for 2012, and the results showing a total of 1.6 billion units shipped. Samsung dominated the list, followed closely by Nokia, with Apple coming in third with a fairly steep drop below its competition despite experiencing a record year. Chinese manufacturer ZTE came in fourth despite suffering a drop in sales.

According to the report, Samsung shipped 396.5 million phones last year, with Nokia coming in a tad lower at 335.6 million. Apple is third in the list, with total shipments coming in at 135.8 million, followed by ZTE at nearly half that with 71.7 million. Total shipments from other vendors totaled 635.4, for a grand total of 1.6 billion phones shipped globally in 2012.

This represents a slow but steady increase in mobile phone sales annually, with 2012 growing over 2011 by about 2-percent. Samsung nabbed 25-percent of the market share and experienced fairly substantial shipment increases, with 2011 coming in at 327.4 million units. Nokia, meanwhile, suffered a large drop in shipments, with 2011 coming in at 417.1 million units and 2012 falling to 335.6. ZTE also experienced a relatively large drop over 2011 from 78.1 to 71.7.

Nokia is said to have experienced its drop due to competition from Samsung, which dominated the mobile market, and Apple, which interfered with sales in several locations. Speaking of Apple, 2012 proved to be a record year for it, with the company experiencing 46-percent in growth, largely due to increased demand in Asia and the US/Canada.

[via Business Wire]


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