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Rebranding’s a gas

By Chris Davies on Friday, Aug 25th 2006 1 Comment

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V-PowerI like cars, but I’m certainly no mechanic.  So all I really know about fuel is that higher RON = better performance.  No bad thing!

Now Shell have rebranded and tweaked their Optimax fuel – it’s up from 98 to 99 RON, and is called V-Power.  Frankly the name doesn’t appeal and I preferred it called Optimax, but when I think about the clumsy mixture of “optimum” and “maximum” in that I cringe anyway, so perhaps I’m just a name snob.

Anyway, it’ll be priced higher than regular fuel and hopefully help you coax out an extra few bhp from whatever engine you’re running.  I’ll give it a try and see how it goes…

V-Power [Shell]

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One Response to “Rebranding’s a gas”

  1. madogdidit August 26, 2006

    V-Power is going to be the name in the whole world, to make it easier to put ads in the circuits and be known worldwide

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