Qualcomm Snapdragon Stadium in the works for temporary brand impact

Dec 16, 2011
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This week its been revealed that Qualcomm will be temporarily re-naming the home of the San Diego Chargers to Snapdragon Stadium. This place where the football team does battle weekly has up until this week been named Qualcomm Stadium, this move done in order to make sure people know that the Snapdragon processor is on the rise, powering more than 300 smartphones and tablets worldwide and ready to make an impact on 2012. The re-naming of the stadium is a collaboration between the City of San Diego, the San Diego Chargers, and the San Diego Bowl Association.

This move is the "first in the area of stadium naming sponsorships" and will be capitalizing on a ten-day span of high-traffic days when the stadium will be playing host to three nationally televised football games for maximum Snapdragon exposure. On the 18th of December the San Diego Chargers will be matching up against the Baltimore Ravens, then on the 21st the San Diego County Credit Union Poinsettia Bowl will be taking place. On the 28th, the final big event of the three will be in the stadium, this the Bridgepoint Education Holiday Bowl. Dean Spanos, Chairman of the Board and President of the San Diego Chargers noted the following:

“This is a first-of-its-kind effort to completely rename a stadium without changing naming rights. We look forward to playing in Snapdragon Stadium and helping Qualcomm bring awareness to the technologies Snapdragon processors enable.” - Spanos

This move will be a stadium transformation, made specifically to inform customers and future customers how Snapdragon processors allow them to do MORE on their mobile devices while maintaining a battery life at levels they'll love. The combined three games will reach 30 million TV viewers and 150,000 fans in attendance they say, this working out well for Qualcomm in the whole audience connection arena. A full change in the stadium's Qualcomm signage will take place, temporarily replaced with the flashy red of Snapdragon signs and banners, and devices will be given away in accordance with advertisements during and leading up to the game.


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