Project iPad magazine arrives in App Store

Nov 30, 2010
Project iPad magazine arrives in App Store

The new Virgin iPad magazine, Project, has arrived in the Apple App Store for download [iTunes link]. As we wrote yesterday, the new app consists of a "reader" viewer - which is a free download - and then a month's worth of updating content, priced at $2.99 or £1.79 depending on location.

That content includes a "Jeff Bridges Reboots Tron" cover feature, a 3D video tour of Tokyo and various other entertainment, travel, business and design articles. Virgin's schtick is that, rather than being a single issue updated monthly like other magazines, Project will gain new content every day.

It remains to be seen whether this approach will find favor among iPad owners; reviews for Project are mixed, though much of the negativity appears to concern the actual app itself, rather than the content. Apple is expected to announce a recurring subscriptions API in December.

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