Porn firm Vivid Entertainment Says HTC can’t use Vivid name on smartphone

Nov 16, 2011
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I have seen some very strange cease and desist letters over the years, but HTC has been hit with one if the strangest ever. HTC has been hit with a cease and desist letter from porn firm Vivid Entertainment over the use of the Vivid name on the LTE packing Android smartphone we reviewed not long ago. The porn firm wants HTC to stop using the name or face suit.

Apparently, the porno studio thinks that HTC's use of the Vivid name will result in brand confusion. If you think that is farfetched, you are not alone at all. HTC says that it is reviewing the claim and won't comment until the review is over. The Vivid smartphone is on the AT&T network.

The Verge wonders if perhaps Vivid Entertainment is thinking about some sort of smartphone. I think they are just looking to grab some headlines. I would doubt that anyone believes Vivid Entertainment will win in court.

[via Android Community]


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