Polaroid eyewear and RealD sign agreement for Polaroid brand premium 3D glasses

Aug 19, 2010
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Why is it that most of the 3D glasses they give out at the theater when you go to watch a movie look like they are straight out of the 80's? Polaroid Eyewear has announced that it has an agreement with RealD, the company that does lots of 3D in theaters, to produce 3D glasses.

The new glasses are curved to conform to the users face more than the flat glasses we are used to at the theater and for other passive 3D applications. The new collection of eyewear will be offered at the movies and via other retail channels and will be compatible with all RealD 3D enabled theaters around the world.

The glasses will be offered in styles that can fit over and prescription lens frame. The line will include junior version of the glasses as well so kids can watch without the large adult glasses falling off.


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