Polaroid has been in the photograph business for as long as I can remember. The first camera I can remember having around as a kid was one of the old instant cameras from Polaroid. The company has unveiled a new line of accessory lenses that will work for DSLRs, camcorders, and cameras. It's not exactly clear from the details released so far what specific cameras these lenses will fit.
Polaroid has unveiled the Studio Series 58mm 2.2x Telephoto and 0.43x Wide Angle Lens Travel Kit that sells for $49.99. The lenses mount onto the existing lens on your camera and converts it over or more zoom. The Polaroid Studio Series 0.3x HD Ultra fisheye lens adapter is also offered in 37mm and 52/58mm versions. They will fit on any camcorder or DSLR lens and offers 180-degree field of view. The lens is priced at $269.99.
The most interesting of the lenses is the 900mm Mirror Lens for outdoor and sports shooting. It uses reflection optics and lenticualr light refraction such as a telescope uses. The lens is priced at $299.99. These lenses are very cheap and should be appealing to photographers wanting more lens options at a lower price than buying a new camera or DSLR lens.