Ephemeral messaging app Snapchat is working its way out of the doldrums. Slowly but surely, we’re starting to see more reasons to use it than the, uh, traditional ones. One of those is ‘Our Story’, a feature that crowd sources content into a single timeline. Rolling out today, Our Story might just have you rethinking your stance on Snapchat.
Snapchat is becoming ubiquitous with messaging, and that’s never been more evident than with today’s news of their valuation and user-base. A fresh funding round tells us that those backing Snapchat are doing so at a $10 billion valuation. That’s not just rare air for a messaging app — it’s an exclusive club not many startups can claim to be in.
Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.
After Microsoft released a Windows Phone 8 app by the name of WindUp with abilities extremely similar to those of Snapchat, the company received a lot of feedback. So much, in fact, that they’ve found it necessary to speak up on how similar the app is to apps already on the market. It’s not Snapchat, they say in so many words, without actually mentioning Snapchat by name.
The hottest new Snapchat rival has launched for iOS and Android - but you can’t have it yet. Not unless you live in New Zealand, South Africa, or Singapore. That’s where the developers behind Instagram have decided to launch this platform first.
Facebook Slingshot, the social network's stab back at Snapchat, has launched: an ephemeral photo-sharing app which demands social interaction if users actually want to see each other's pictures or video. Like Snapchat, Slingshot doesn't save images but instead only makes them visible for a limited period of time; however, rather than just tapping to view received content, to "unlock" it users will need to share something back - or "sling" it, in Slingshot parlance - first.
Snapchat may be best known for making sharing saucy photos with a friend quietly straightforward, but the app has ambitions to collaboratively document events based on who's there with Our Story. Building on My Story, the shared personal narratives built up of photos, text, and video that any Snapchatter can create, Our Story centers on an event not an individual - such as a concert or a sports game - with a shared media pool.