Most of us who want a new TV know pretty much what we are looking for and can simply walk into the store and buy based on price or features. With the new 3D TVs starting to come to retail in numbers many people interested in the tech will want to spend some hands on time with the sets before they buy, which means we expect to see demos in stores.
Sony have become the latest to announce a new HDTV range at CES 2010, and like LG and Toshiba there are some 3D-ready models in among the mixture. Naming your style ethos a "Monolithic Design Concept" seems like a recipe for disaster, but Sony's 2010 BRAVIA range is appealing in a sharp edged way. There are a full 38 models on offer; more details after the cut.
I'd love to have been a fly on the wall at Sony Australia when they came up with this one. "Guys, it's a worldwide recession, we need a promotion to keep people buying the PS3 and BRAVIA HDTVs. I know some of you want to run a competition and give the darned things away, but I think we'd be far better off firing one against the other and sticking it up on YouTube." Hence how we end up with a video of a PS3 being launched at 22 meters per second toward a poor, defenceless flat-panel TV.
Sony have officially unveiled their new BRAVIA HDTVs, the ZX5 series, complete with high-end cleverness such as 240Hz "Flow Motion", integrated wireless streaming and edge-mounted LED backlighting. The ZX5 range - which will land in Japan come November - will initially be available in 46- and 52-inch sizes, both supporting 1080p in a deliciously skinny frame.
Video demo after the cut
Sony have announced that, as of fall 2009, Netflix, Demand Media and ON Networks will arrive on their BRAVIA HDTVs. A standard feature on any upcoming Sony BRAVIA internet video-capable HDTV, and usable on existing sets courtesy of Sony's BRAVIA Internet Video Link module, Netflix users will be able to access their instant queue lists on their TV.
Sony have announced a new Full-HD LCD TV, which the company describes as offering the smoothest, sharpest BRAVIA picture quality to-date. The Sony BRAVIA Z5500 will be available in three sizes - 40-, 46- and 52-inches - each with Motionflow 200Hz and Image Blur Reduction technology. Meanwhile an ethernet port and DLNA support makes the Z5500 a native media streamer, too.
We're live in Milan today, covering Sony's latest announcement. In fact, Sony showed off a brand new marketing campaign today that's intended to demonstrate their latest technology behind their BRAVIA televisions. The tech is called Motionflow 240Hz and in order to show off what the latest in motion picture technology is capable of, Sony resorted to the oldest method of creating motion pictures: the zoetrope.
It's not just Samsung with some media streaming news today; Sony have announced availability for their new BRAVIA Link modules, the Wireless Link, DVD Link and Input Link. Each is intended to augment your home entertainment setup without requiring a monumental re-wiring effort. The Wireless Link can beam a 1080i signal up to 65 feet from the transmitter box - wth four HDMI and one component inputs - to the receiver, which you latch onto the back of your HDTV and connect via HDMI.
If I can only list one exceptional feature on Sony SXRD Bravia projector; that would be the revolutionary adjustable panel alignment introduced last year with VPL-VW60 and VPL-VW200. Panel Convergence is a major concern for LCoS, SXRD and LCD based panel projector, Sony knows it and they are the only manufacturer that has an answer. Two new Bravia, full scale 1080p home theater projectors, are being presented at Cedia-VPL-HW10 and VPL-VW70 with better features and much affordable price.