Search Results for: nielsen

Nielsen confirms majority of US consumers have smartphones

Nielsen confirms majority of US consumers have smartphones

If you're one of those people who won't believe a statistic until it comes from a $5 billion-a-year media company, then you can now believe that owning a smartphone in the US is now something that spans a majority of the country. Nielsen is reporting what a few other analyst firms had already suggested - that smartphone ownership in this country has eclipsed the magic 50% mark.

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Nielsen finds Call of Duty’s social presence swells 4X after Black Ops II

Nielsen finds Call of Duty’s social presence swells 4X after Black Ops II

The media tracking firm Nielsen had an interesting idea - it decided to track the social reach of Activision's Call of Duty franchise before and after the company announced its latest title, Call of Duty: Black Ops 2. It found that in just the span of two days, the amount of tweets, Facebook messages, YouTube videos, blog postings, and message board postings related to Call of Duty increased four-fold.

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Nielsen study says 88% of tablet owners tab away while watching TV

Nielsen study says 88% of tablet owners tab away while watching TV

There is now solid research to back up the idea that tablets are taking away focus from other, more important things. Like watching TV. A new study from media research group Nielsen has found that an astounding 88% of tablet owners have admitted that they fumble away on their portable device while watching TV, because passive mediums live television just don't enthrall us the way they used to.

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Nielsen: first time Smartphone and Feature Phone usage equal

Nielsen: first time Smartphone and Feature Phone usage equal

It's the first time this has ever happened folks, so mark it on your calendar: Nielsen Wire has reported that they've found both Smartphones and Feature Phones (every kind of cell phone other than Smartphones) are being used an equal amount in the USA. This finding covers February, a point at which - as you can see on the chart below, Smartphone use has moved up to 50% while cellphone use other than Smartphones has leveled down to 50%. In addition to this, it appears that over the past three months, new acquirers of Smartphones specifically picked up an iPhone nearly as much as they did any Android device on the market - with BlackBerry and "Other" down in the dust.

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Nielsen study finds 56% of US households have Xbox 360, PS3 or Wii

Nielsen study finds 56% of US households have Xbox 360, PS3 or Wii

Remember the days when you and a group of friends all had to go to the same house because only one of you had a video game console? And if you were lucky enough to be that one friend, you never had to worry about losing your popularity. Now, however, it's a much different story. If you don't have a modern game platform, you're now in the minority.

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Nielsen Q3 data shows Android leading at 43%

Nielsen Q3 data shows Android leading at 43%

Market research firm Nielsen has released its Q3 report for the US smartphone market, revealing that the Android mobile platform continues to dominate and grow, now reaching 42.8 percent share, up from 39 percent last quarter. Apple's iOS platform comes in second place at 28.3 percent with more modest growth, but takes the lead among smartphone manufacturers.

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Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Nielsen tracks all sorts of things for people that are interested in various markets. One of the markets that the analytics firm tracks that geeks tend to be really interested in its the market share for various smartphone operating systems. The latest figures are in from Nielsen and it looks like the growth of the major smartphone operating systems may be leveling out. Android is still the most popular OS on the market, but its lead over iOS may have stopped growing.

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Nielsen: Android leads US smartphone segment but Google weaker than Apple & RIM

Nielsen: Android leads US smartphone segment but Google weaker than Apple & RIM

Android holds pole position in the US smartphone battle when it comes to OS marketshare, but Google is at a weaker position versus iOS and BlackBerry because it is reliant on third-party manufacturers producing devices. That's Nielsen's stance at least, going by the latest set of postpaid mobile subscribers across smartphone platforms between November 2010 and January 2011. The researchers claim Android has 29-percent of the market, but shared predominantly between HTC (12-percent), Motorola (10-percent) and Samsung (5-percent).

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