Results for "nielsen"

Nielsen reports app downloads surge 28%

Nielsen reports app downloads surge 28%

Market research firm Nielsen has posted an infographic that reveals a major surge in smartphone use and app downloads over the past year. And indeed what a difference a year makes as smartphone adoption has jumped up to 50.4 percent, up from 38 percent, and the number of Android and iOS device users have more than doubled from 38 million to 84 million.

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Nielsen confirms majority of US consumers have smartphones

Nielsen confirms majority of US consumers have smartphones

If you're one of those people who won't believe a statistic until it comes from a $5 billion-a-year media company, then you can now believe that owning a smartphone in the US is now something that spans a majority of the country. Nielsen is reporting what a few other analyst firms had already suggested - that smartphone ownership in this country has eclipsed the magic 50% mark.

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Nielsen finds Call of Duty’s social presence swells 4X after Black Ops II

Nielsen finds Call of Duty’s social presence swells 4X after Black Ops II

The media tracking firm Nielsen had an interesting idea - it decided to track the social reach of Activision's Call of Duty franchise before and after the company announced its latest title, Call of Duty: Black Ops 2. It found that in just the span of two days, the amount of tweets, Facebook messages, YouTube videos, blog postings, and message board postings related to Call of Duty increased four-fold.

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Nielsen study says 88% of tablet owners tab away while watching TV

Nielsen study says 88% of tablet owners tab away while watching TV

There is now solid research to back up the idea that tablets are taking away focus from other, more important things. Like watching TV. A new study from media research group Nielsen has found that an astounding 88% of tablet owners have admitted that they fumble away on their portable device while watching TV, because passive mediums live television just don't enthrall us the way they used to.

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Nielsen: first time Smartphone and Feature Phone usage equal

Nielsen: first time Smartphone and Feature Phone usage equal

It's the first time this has ever happened folks, so mark it on your calendar: Nielsen Wire has reported that they've found both Smartphones and Feature Phones (every kind of cell phone other than Smartphones) are being used an equal amount in the USA. This finding covers February, a point at which - as you can see on the chart below, Smartphone use has moved up to 50% while cellphone use other than Smartphones has leveled down to 50%. In addition to this, it appears that over the past three months, new acquirers of Smartphones specifically picked up an iPhone nearly as much as they did any Android device on the market - with BlackBerry and "Other" down in the dust.

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Nielsen Q3 data shows Android leading at 43%

Nielsen Q3 data shows Android leading at 43%

Market research firm Nielsen has released its Q3 report for the US smartphone market, revealing that the Android mobile platform continues to dominate and grow, now reaching 42.8 percent share, up from 39 percent last quarter. Apple's iOS platform comes in second place at 28.3 percent with more modest growth, but takes the lead among smartphone manufacturers.

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Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Nielsen tracks all sorts of things for people that are interested in various markets. One of the markets that the analytics firm tracks that geeks tend to be really interested in its the market share for various smartphone operating systems. The latest figures are in from Nielsen and it looks like the growth of the major smartphone operating systems may be leveling out. Android is still the most popular OS on the market, but its lead over iOS may have stopped growing.

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