Barnes & Noble subsidiary Nook Media LLC, which is a leading retailer of digital media and educational products, has announced a new feature is coming soon to the Nook line of tablets and digital readers. The devices will soon be getting in-app purchasing options thanks to a partnership with a mobile payment provider called Fortumo. The new feature will allow app and game developers to sell premium digital content to millions of customers via the Nook Store.
Barnes & Noble isn't giving a specific time frame for when in-app purchasing will be available. The closest the company comes offering a timeframe is stating "in the coming weeks and months." Barnes & Noble says that thousands of the most requested games and apps will feature in-app purchasing for customers using the Nook line of tablets, including the popular Nook HD and HD+ tablets.
Barnes & Noble says that in app purchasing will offer customers greater access to popular games and free apps on the company's line of tablets. Users will be able to buy extra levels, coins, and other upgrades to make their app experience more enjoyable. The potential downside for some people who use the Nook devices is that offering in-game purchases means more apps will move to that payment model.
Barnes & Noble says that customers will need to register for in-app purchasing. The company also points out that consumers will need to enter credit card numbers before each payment, it will simply be able to click a Pay button and the transaction will be completed in seconds.
[via Barnes & Noble]