Bloody great big robots seem to go hand in hand with car commercials; of course there was the dancing, ice-skating Citroen C4 ads, and now Nissan in Japan are getting in on the action with their “Powered Suit” concept, a campaign to push the otherwise bland DUALIS SUV.

The good thing, though, is that they’ve constructed a great big robot suit to take to trade events and auto shows. Now while I’m sure it doesn’t move anywhere near as well as the CGI robot in the commercials does, an eleven-foot tall mech is still pretty damn cool.
The car? Meh, let’s not go there.









2 Responses to “Nissan SUV gets robot treatment”
holy devil May 25, 2007
those robots are intended to promote nissans cars,i wonder if these big machines have nissan ball joints – http://www.shopnisparts.com/nissan-ball-joint/ – on their arms for their mobility or its just a plain statue.But the work of art is impressive.
Neutraljoe July 13, 2007
Check out the bigger and slightly better ads done for the Nissan Dualis. Just found them on what looks like the director’s personal site.
Neutralhttp://www.atwinthing.com/nissan.html
He’s uploaded 3 seperate ads for the Dualis all featuring the robot. My favourite is definitely the 2nd one showing the suit leaping from rooftop to rooftop. So… can we buy a Suit? How much guys??