Nikon recently unveiled one of its most sophisticated and high-end cameras to date, but there was a problem in the teaser video that it used to help showcase its power to consumers. Footage in the video wasn’t actually from the camera it was advertising. Actually, as a matter of fact, it wasn’t even from a Nikon camera. Can you say, “Oops”?
The Nikon D800 has an incredible 36.3-megapixel CMOS sensor and full HD video recording capabilities. In the video, seen below, there are time lapse videos, fast-moving sports action, and other impressive visual demos. Apparently, Nikon pilfered some of this content from a video production company without its consent. Maybe it didn’t expect the company to notice.
Oh but it did. TSO Photography posted on its Facebook page, “A bit surprised to see Nikon using some of my video clips in the world launch of the Nikon D800 camera … without contacting me. Especially since Canon is one of my sponsors, and I use a 5DII.” So not only did Nikon use footage that wasn’t even from one of its own cameras, it also potentially violated copyright laws. That’s not exactly the way you want to launch a new product.