The Nikon 1 Series J1 and V1 are the company's very first mirrorless interchangeable lens digital cameras similar to the Micro Four Thirds cameras that we've seen from Olympus and Panasonic. However, the Nikon offerings have a smaller sensor but are touted as being much faster at image processing. The cameras debuted last week and the more affordable J1 model is now available for pre-orders on Target.com.
The Nikon 1 J1 comes with a 10-30mm lens kit and has a 73-point AF system that switches between phase and contrast AF for the best results. It supports 10fps continuous shooting with AF or up to 60fps with AF locked. It also features a 3-inch LCD display as well as a pop-up flash. Its 10.1-megapixel sensor is capable of 1080p full HD video capture and it works with interchangeable lenses from the 1 NIKKOR lens system, which will start off with a choice of four lenses.
The Nikon J1 model is priced at $649.95 while the V1 model is priced at $899.95. They are available in a variety of colors, including white, pink, red, silver, and black. Pre-orders are going on now until October 20, when both the the J1 and the V1 will be available for purchase through Target.com. However, the cameras will not be available in stores nationwide until sometime in November.