Oh, Samsung. The cryptic teases about the company's next generation Galaxy device just keep on coming. At this point we really hope the Samsung Galaxy S III lives up to the hype. The latest in a series of highly publicized marketing efforts is a video that runs about a minute in length. It starts off with just a bunch of lofty PR speak and intense graphical effects, and then ends with a group of closely herded sheep.
The metaphor at play there? Samsung says the Galaxy S III will 'stand out from the crowd.' But for now, we have to keep saying we'll believe it when we see it. The company got a lot of attention earlier today with a website that had a countdown timer expiring early this morning. That ended up just being another tease, but that was to be expected. The company already scheduled a huge media event on May 3, so that's when all the news will actually happen.
In the mean time, Samsung is just bored so it's like that over eager gift-giver before Christmas who keeps dropping hints about what he bought for you. Although the company itself has not given any specifics, it's been reported that it will have a 4.6-inch or 4.7-inch Super AMOLED display, and that the ergonomics of the device will be something completely new and unique. We'll see what all the fuss is about next Thursday.