New iMac, MacBook and Mac mini tipped by early adverts

Oct 5, 2009
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New iMac, MacBook and Mac mini tipped by early adverts

The iMac/MacBook/Mac mini update rumors continue, with the latest fact to stoke the flames being several AdWords adverts showing up in the Netherlands.  According to Apple Insider, the adverts - which link to a 404 page at present - tip a new MacBook as (translated) "thinner, lighter and faster!", new iMacs as "the Brand new iMac. Ultra Thin 20 & 24 inch models. From only €1099", and a new Mac mini that's "Faster and more affordable than ever. From only €499."

Apple has apparently been informing direct and indirect sales channels that their stocks of all three systems are currently "constrained", and that future orders of current models may go unfulfilled.  Meanwhile they're also tipped to have sent out new promotional material to some of their own Apple Stores, with guidelines that the materials must not be opened or displayed until word comes down from head office.

The expected refresh is believed to include new, more media-friendly iMac desktops borrowing styling cues from Apple's Cinema Displays, together with a new plastic MacBook with a thinner casing and non-user-accessible battery.  As for the Mac mini, that's expected to have a general refresh of processor and the like.  Also tipped are new peripherals, including a new aluminum wireless keyboard and a new Mighty Mouse.


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