New Consoles Will Make Game Prices Reach $100, Danny Bilson Says

Jan 19, 2011
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Depending on where you live, you may already be paying $100, or slightly more, for videogames. And, if you're someone who always wants to get their hands on the "epic" or "limited" or "legendary" editions of games, then you're probably accustomed to paying (close to) $100 or more for a game. Of course, in that latter case, you're getting (usually) much more than just the game. But, according to THQ's EVP Core Games, Danny Bilson, if the likes of Sony and Microsoft were to announce new hardware any time soon, it would be horrible.

In an interview with Eurogamer, Bilson says that right now, it still costs developers a small fortune to make games for the current generation hardware. If Microsoft and Sony were to announce a new console, say the PlayStation 4 or Xbox 720, Bilson doesn't know how they'd be able to up the graphics, and content, without forcing people to pay $100 for the game. And that doesn't mean the special edition.

"It still costs us a fortune to make games on this platform. If they're going to up the scale, up the art, up the content, I don't know how to make that and sell it to anybody for under $100 a game." He adds, "Who wants to do that? It's bad for everybody."

Bilson makes an effort to suggest that a new console, from anyone, isn't necessary right now. He still sees a lot of potential coming from the software side of things, where developers can still create engaging, beautiful titles that draw gamers in. He says that creativity and style are more important than the physical power of a console.

What do you think? Even if the current generation consoles haven't been completely tapped of their full potential, do you think it's time for Microsoft and Sony (and Nintendo) to announce a new, better console than what they've currently got available?

[via Eurogamer]


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