New Acer CEO promises to “aggressively yet cautiously” chase Apple

Apr 19, 2011
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New Acer CEO promises to “aggressively yet cautiously” chase Apple

Acer has found itself a new corporate president, with Jim Wong - previously the corporate senior vice president - taking over from Gianfranco Lanci who quit at the end of March. Wong used to helm the IT Products Group and will, according to Acer's press release, lead the company to "aggressively yet cautiously develop data-consumption products, tablet PCs and smartphones based on the solid foundation of the main PC business."

Lanci is believed to have advocated a more ambitious mobile drive, with greater emphasis on chasing Apple in tablets and pushing Acer's smartphone development with handsets like the distinctive Iconia Smart. That didn't sit well with the more conservative Acer board, which preferred a more traditional approach that focused on PCs.

Press Release:

Acer appoints Jim Wong as Corporate President

Through teamwork, company to face challenges and embrace opportunities of the new ICT industry

TAIPEI, TAIWAN (April 19, 2011) – Acer Inc.’s board of directors has approved the candidacy of Jim Wong as the new Corporate President, with immediate effect. Wong previously held the positions of corporate senior vice president and president of IT Products Group (ITGO). Together with Chairman and CEO, J.T. Wang, they will lead the company forward to embrace new challenges and opportunities in the new ICT age.

Acer Chairman and CEO, J.T. Wang, states, “For the past ten years Jim has led Acer’s global IT operations, including product development and logistics. In that time he has shown outstanding leadership and made important contribution to the company. He has also worked closely with our regional operations to thoroughly understand the needs of our marketing and channels at the front end operations. Therefore, we regard Jim as a well-qualified candidate to step into the role of Acer corporate president.”

Wang continues, “The presidential candidacy must fulfill company’s needs for future development, and show capability to lead the company forward. As the ICT industry shifts from single to multiple operating system platforms, it opens up new challenges as well as new opportunities. Acer needs a leader who is familiar with technology, as well as understands the market. We reviewed Jim’s potential and agreed he would fit well in the role.”

The rapid growth from data-creation to data-consumption devices is increasing the ICT market scale and opening up new prospects. Acer will aggressively yet cautiously develop data-consumption products, tablet PCs and smartphones based on the solid foundation of the main PC business.

Jim Wong, new corporate president of Acer states, “The IT industry is encountering a profound change. I foresee many new opportunities and am ready to face the challenges ahead. I will encourage teamwork throughout the company and work closely with the new management team. We are ready with a clear set of goals and action plans.”

In the PC business, Acer will continue to seek volume/shipment growth, but we must optimize our multi-brand strategy by having clear differentiation of the brands’ positioning and create value for our customers. Concurrently, Acer shall focus on developing selective models for mobile devices to lay a solid foundation for the future.
Three key principles have been defined by Acer’s new management to ensure successful decision making:
Promote the spirit of teamwork to enhance company’s overall competitiveness, and encourage closer communication between front-end and back-end management teams for better mutual understanding.
Simplify operational systems and processes to boost effectiveness and speed.
Strengthen corporate governance and enhance company sustainability.
Wong joined Acer in 1986, with experience in sales, product marketing, product development, with a keen understanding of ODM supplier operations and the brand business. In 2001 when he took charge of the ITGO, he has been one of the core members of Acer’s top management team. In 2005 he was promoted to corporate senior vice president.

Born in 1958, Wong holds a bachelor degree, majoring in mathematics from Soochow University in Taiwan, and an MBA from Emory University, Georgia, USA. In 1999 he received Taiwan’s 17th Annual Management of Excellency Award.


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