Thursday, Feb 28th 2008 by Daniel Lim


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netflix_blu-ray

With the fall of HD-DVD, the Hi-Def rental-lover has raised question on Netflix ability to sustain its glowing subscribers and demands for Blu-Ray Format. Their rival, Blockbuster has quietly surrendered on price war and raised a significant monthly fee, almost twice as much on the least profitable Total Access renters. The sudden price rise has terminated thousands of subscribers, many switched or simply returned to Netflix.

In an interview with Video Business, NetFlix CFO Barry McCarthy revealed company plan to quadruple its Blu-ray selection from 400 to 1,500 titles but hinted the possibility of raising fees on monthly subscribers.

“It seems apparent that content will cost us more,” McCarthy said. “Whether we raise prices will be entirely a function of churn, subscriber acquisition costs and gross margins.”

Nothing for free, one good excuse to put the lost of Format War on subscribers.


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  1. Melga View all comments by Melga

    ofc .. soon many will demand the HD-DVD “reborn” or we are screwed on BR prices

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  2. DonTX View all comments by DonTX

    ofc .. soon many will demand the HD-DVD “reborn” or we are screwed on BR prices

    Thats why format war should continues, ONLY consumer benefits from it!

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  3. “Thats why format war should continues, ONLY consumer benefits from it!”

    Can’t argue with that, my thought exactly. Without both camps killing each other off in the last two years, we’ll be still paying for much overpriced Blu-Ray or whatever-HD-dvd was.

    If HD-DVD were to carry on for another two years, the consumer would have benefit more from rock-bottom competitive Hi-Def media. That’s my point of view from as a movie renter, the movie collector may disagree completely.

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  4. Ty View all comments by Ty

    Yea, I used to be a netflix subscriber. But I hope they don’t raise it too high as otherwise I think they should charge higher if you want to use Blu-Ray as for those that don’t it will look bad if they have to pay too much.

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