Netflix pull “Add to DVD Queue” option from streaming devices

Jan 18, 2011
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Netflix has removed the "Add to DVD Queue" option from streaming devices, meaning subscribers can no longer request physical rentals from the streaming side of the service. According to product management director Jamie Odell, the change has been implemented so that Netflix "can concentrate on offering you the titles that are available to watch instantly"; however, users are vocal in their complaints about the UI alteration.

The change marks another step in Netflix's ongoing transition from physical to streaming delivery, and many subscribers have accused the company of wanting to put another block in the way of opting for DVDs rather than the relatively limited streamed content. Back in November 2010 Netflix introduced a new, cheaper streaming-only plan for $7.99 per month, but simultaneously increased the prices of many of its DVD plans; at the time, CEO Reed Hastings described the Netflix as "primarily a streaming video company."


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