Myspace “mashup” opens door to Facebook invasion

Nov 19, 2010
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Myspace has capitulated to social network market pressures, and announced a partnership that will see integration with some Facebook content. Billed as a "mashup", the deal means that Myspace users can import their likes and interests from Facebook to their Myspace profile using Facebook Connect, shaping the social network's news stream by pairing that information with relevant Myspace pages. For instance, if you're interested in Lady Gaga on Facebook, Myspace might automatically start showing you information from her Myspace page.

The integration will be followed by Facebook's "Like" button spreading across the whole of Myspace, and users will be able to friend each other direct from their Myspace profiles. According to the press release, over one million users have signed up to Myspace's Sync with Facebook service in its first month of availability, a system which allows a single status update to be propagated to both sites.

The news was announced by Myspace's CEO, Mike Jones, and Dan Rose, VP of Partnerships and Platform Marketing at Facebook; it seems the occasion wasn't quite newsworthy enough for Mark Zuckerberg to turn up. Whether the partnership is enough to save Myspace remains to be seen.

Press Release:

MYSPACE INTRODUCES MASHUP WITH FACEBOOK

Myspace Users Can Easily Create Highly Personalized, Entertainment-Focused Streams Based on their Facebook Profile

Beverly Hills, November 18, 2010 – Today, Myspace announced Mashup with Facebook, a new feature that allows Myspace users to easily create a personalized stream of entertainment content. With a simple one-click set-up, the likes and interests of a user’s Facebook profile are ported over to Myspace, enabling a user’s stream to become immediately populated with the entertainment content they already love. Users also have the ability to program their own streams based on recommendations and trending topics bubbling up on Myspace, while also engaging with other fans that share the same interests and passions in music, celebrities, TV, and movies.
“We are thrilled to further our collaboration with Facebook through Mashup with Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream. The stream is one of our most popular features on Myspace, and it is now delivering an even richer entertainment experience of relevant content for our users to enjoy,” said Mike Jones, CEO of Myspace. “I’m particularly excited because so many people will be able to have the immediate satisfaction of enjoying their own entertainment program that they have customized themselves as well as connecting to all their passions and to the Myspace community at large.”
“Sharing entertainment and music interests is part of many of our friendships, online and off,” said Dan Rose, VP of Partnerships and Platform Marketing, Facebook. “Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalized experience on Myspace from the start.”
About Mashup with Facebook
Mashup with Facebook is an opt-in feature that is quick and easy to set up. Users can visit Myspace.com and click on the Mashup with Facebook button to begin. In just a few simple steps, a basic Myspace profile is created and users can immediately begin building their personal profile based on information they’ve listed in their Facebook profile. Built into the feature are robust algorithms that help enable the discovery, expression, and connection to entertainment content for a user to customize their Myspace profile. Specifically:
Facebook “likes” and “interests” are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies
Tailored recommendations of new topic pages and profiles are surfaced in real-time to enable discovery of new entertainment experiences and greater customization
Subscriptions to a broad array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings
Passionate fans within the Myspace community are connected through “friending” and “following” features of Myspace topic pages and profiles
Mashup with Facebook builds upon Sync with Facebook, a recently introduced popular feature that enables the syncing of a Myspace status update with a Facebook profile or Page. In just one month, Facebook Sync has reached over one million Myspace users and growing.
Mashup with Facebook is available now to Myspace users globally. Myspace will also soon be implementing the Facebook Like button across the site to give users an easy way to share their entertainment interests with their friends on Facebook.


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