SlashGear Japan
If this were a game of poker, Motorola would have just put all their chips in. In fact, while one of the first members of the Open Handset Alliance, it is only now that Motorola is making their plans public to incorporate the Android OS on a great number of their upcoming handsets.
The idea here is that Android will make it easier for Motorola to develop new handsets faster and will boost profits. Since smartphones are slowly taking over the standard handset market, Android is the perfect way to enter the world of smartphones while keeping costs low.
The specifics are not yet known, but it is expected Motorola will detail their plans on Thursday when they announce their quarterly results. Even though on the decline as of late, Motorola has hopes of recovering their footing, and Android might just be the way to do that.
One Response to “Motorola to feature Android on upcoming handsets”
adam hartung November 4, 2008
This will not turn around Motorola. Executives are not prescient, and companies need market input to migrate successfully. Cutting new products and technologies is not going to provide the elements needed to success – good scenario planning, obsessive competitor understanding, willingness to be disruptive and using White Space to understand market needs. Motorola’s new plan misses most of the requirements.
Neutral