Most phone buyers aren’t very technical anyway and Intel is throwing some features like hardware accelerated 720P encoding, able to take a larger number of photos per second, etc. that may help it stand out to some.

You can probably make a pretty good comparison to how Nvidia entered the market… The first Tegra never went anywhere, just like Intel with Moorestown, then Tegra 2 took nearly a year before we saw any products and by then it was already starting to become a mid-range offering and that’s similar to where Intel is now with Medfield…

Leaving us with the eventual 22nm update, which should be when Intel gets to where Nvidia was when it first introduced Tegra 3 and finally gets to the upper class range and then it’ll just be a question of whether they can stay there.

Being in the mid-range for now isn’t so bad though, it provides plenty of performance for a phone and let’s people get used to the idea even if it’s not immediately popular.

While Intel will have the dual core Clover Trail for tablets that should compare well to many present quad core ARM solutions.

Basically, consider this the point that Intel goes from being laughed at in the mobile market to people going to the “hmm” point… They may be still a long way from “Wow” but as long as they keep advancing they may still get there in another generation of devices.

You’d actually need something like a dual core 1.5GHz S4 Krait to clearly exceed the performance of this Medfield but even then it won’t be by a very large margin.

Though some apps may not work as well as others until more apps are better optimized for it.

Mind running Android is a lot easier than running a desktop OS.