SlashGear Japan
Microsoft has really ramped up their advertising efforts as of late with their “I’m a PC” ads, but now they’re taking it one step further by placing kiosks outside of Apple stores.
We’ve all heard about the $300 million Microsoft is spending on advertising lately. It started with the Jerry Seinfeld and Bill Gates ads that really just didn’t go over too well, because they were, well, odd. Those ads were put on hold and then the “I’m a PC” ads started showing up. These ads showed people from all walks of life saying, “I’m a PC” to counteract Apple’s image of the PC, played by John Hodgman.
But then Apple struck back with ads making fun of Microsoft spending so much on ads! And not to be one-upped, Microsoft is now placing recording booths outside of Apple stores. People can use the booths to record their own “I’m a PC” videos. There is currently a booth outside of an Apple store in England, equipped with Microsoft employees set on converting Apple patrons.
4 Responses to “Microsoft rolls out “I’m a PC” kiosks outside Apple stores”
uniqueGifts October 31, 2008
This is turning into an all out advertising war. Guess it is really time to choose sides now.
Neutralsrz2 October 31, 2008
And yet, that women in the photo is STILL going into apple, lol. Good going on microsoft, you know what the problem is? Just like apple’s ad; VISTA!!! It SUCKS. They shouldn’t really promote vista so much with “Windows 7″ approaching. What they should do is divert money to that so not only can it be great and be better than vista, but also then promote that instead of their current failure product
-1Seba November 1, 2008
I think it’s all very telling that the once ubiquitous Windows platform now apparently needs millions in advertising dollars to sustain itself.
The Mac once dominated, it can do so again.
-2badger November 2, 2008
they (windows) really should use that money to better there product.
Neutral