Microsoft pick ad agency for Pink phone

Jul 2, 2009
1

According to AdWeek, Microsoft have awarded the marketing contract for its upcoming Pink phone to McCann Erikson, the company also responsible for its Windows Mobile advertising.  While Microsoft themselves continue to deny that they have their own cellphone in the works, the news - which neither they nor McCann would comment on - lends further weight to the ongoing rumors.

According to ZDNet's Mary Jo Foley, Pink will be built on top of the Windows Mobile 7 core but be different in UI appearance from any other smartphone using the platform.  Microsoft have apparently tasked the Danger team that it acquired in 2008 to develop the device, which will supposedly be built by just one manufacturer.

While sources differ on who that manufacturer might be, both Sharp and Motorola have been tipped; each have worked with Danger before on the Sidekick.  That certainly fits in with earlier rumors that the Pink device would blend consumer functionality from the Zune and the Sidekick for an audience different from traditional Windows Mobile buyers.


Must Read Bits & Bytes