SlashGear Japan
According to AdWeek, Microsoft have awarded the marketing contract for its upcoming Pink phone to McCann Erikson, the company also responsible for its Windows Mobile advertising. While Microsoft themselves continue to deny that they have their own cellphone in the works, the news – which neither they nor McCann would comment on – lends further weight to the ongoing rumors.
According to ZDNet’s Mary Jo Foley, Pink will be built on top of the Windows Mobile 7 core but be different in UI appearance from any other smartphone using the platform. Microsoft have apparently tasked the Danger team that it acquired in 2008 to develop the device, which will supposedly be built by just one manufacturer.
While sources differ on who that manufacturer might be, both Sharp and Motorola have been tipped; each have worked with Danger before on the Sidekick. That certainly fits in with earlier rumors that the Pink device would blend consumer functionality from the Zune and the Sidekick for an audience different from traditional Windows Mobile buyers.
One Response to “Microsoft pick ad agency for Pink phone”
benjitek July 4, 2009
With luck Apple will do a little reworking of their media software and restrictions. I love my new iPhone but I hate iTunes on my PC.
It was the best for managing media on a portable device, in my case Windows Mobile. Your added devices could each have their own media conversion settings, i.e.: I could have lossless on my PC that would automatically convert to a lower bitrate if copied to my Windows Mobile device.
Would be great if you could manage your iPhone media some other way than iTunes — a limitation the Pink Phone won’t have…
Neutral