Microsoft bringing back Windows Phone Challenge with new TV ads

Mar 20, 2013
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Microsoft bringing back Windows Phone Challenge with new TV ads

Remember the marketing campaign called the "Windows Phone Challenge" (also known as "Smoked by Windows Phone") that put Windows Phone devices up against other smartphones in a series of challenges that ultimately gave Windows Phone the advantage? Yeah, Microsoft is bringing it all back with some new television ads that will air this month during NCAA March Madness.

The first ad to make an appearance in the rebooted marketing campaign puts the Nokia Lumia 920 head-to-head with Samsung's Galaxy S III in a photo-taking challenge in low-light conditions. The 30-second advertisement demonstrates the remarkable low-light capabilities of the Lumia 920's PureView camera, while the Galaxy S III's photo appears really dark.

Of course, it's not really a fair fight to begin with. The Galaxy S III is almost a year old, while Nokia's Lumia 920 just came out a few months ago. Of course, we're not doubting the 920's amazing photo-taking abilities (take a look at our full review), but how about Microsoft waits until next month when the GALAXY S 4 comes out for a true fair fight?

At the end of the advertisement, you see the Galaxy S III owner trade in the Android phone for the Lumia 920. Obviously, the commercial targets Samsung's last-generation flagship directly, and suggests that the device takes "bad smartphone photos." Of course, we'll leave that judgement up to you, but we'd be more interested to see a Lumia 920 vs. GALAXY S 4 challenge more than anything.


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