Daily deal sites like Groupon, Living Social, and Gilt have exploded in popularity these past few years. Microsoft is hoping to collect all deals from these various sites and organize them for you in a nice little package. They plan to incorporate this service into their Bing search engine so that when users do a local search these deals will show up alongside the results.
Microsoft is working with The Dealmap, a company that specializes in collecting and sorting out deals by city, and will take their information and pinpoint where the deals are located on a map of the area. With Bing the user can search a deal and filter the results by location, category, and price. Being in an age where social networks are a part of our daily lives, Bing will also stream the deals to your social network so that you can share them with your friends.
The feature is on Bing’s desktop version as well as the mobile version. The deals will come up automatically in your searches so you won’t have to specifically do a search on deals. Bing mobile will be great and convenient for those looking for something nearby and don’t have access to a laptop or desktop. This streamlining of the service is great and could lead users to deals they weren’t necessarily looking for, but might like to purchase anyway.