Memoto Lifelogging Camera shatters original Kickstarter goal

Nov 27, 2012
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Memoto Lifelogging Camera shatters original Kickstarter goal

About a month ago, we told you about a new initiative from a start-up company called Memoto that aimed to bring their new Lifelogging Camera to the masses with the hopes of raising money on Kickstarter. The company's goal was $50,000, but they ended up raising over $500,000 so far, with a little over two days left to go.

The Swedish start up announced today that it surpassed $500,000 in donations from over 2,700 backers so far. They actually ended up reaching their $50,000 goal in just five hours, and have already met two stretch goals, with a third stretch goal currently being worked on. The company wants to raise $700,000 in order to bring "some really nice" hardware add-ons to the Lifelogging Camera. This includes a WiFi dock, waterproof case, and a wide-angle lens.

The Memoto Lifelogging camera is about the size of a postage stamp, and it's an "intelligent micro-device" that captures every moment of your life in photos. Obviously, the camera will take tons of photos over the course of a period of time, so the archives can be easily searched, shared, and revisited using Memoto’s web service and mobile app.

The camera connects to your clothing using a small metal clip on the back, and you can grab one right now for $249 if you hurry -- the early-bird special of $199 is already sold out. After that, the price will shoot up to the full $279, and will be available in April 2013, but early backers will receive their units a couple months early.


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