Macworld 08: Keynote Summary & Transcript

Jan 15, 2008
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Macworld 08: Keynote Summary & Transcript

After all the usual rumor, intrigue and speculation, another Macworld Keynote comes to a close.  It's been a morning of updates and a few significant launches, with Apple TV, iTunes, the iPhone and the iPod Touch all getting new software, the introduction of $3.99 movie rentals from all of the major studios, Apple's first NAS in the shape of the Time Capsule and, of course, the super-slim, super-sexy (and already super-controversial) MacBook Air.

The full SlashGear transcript of the Keynote is after the cut, and you can guarantee that we'll be bringing you all the latest coverage of these new additions and upgrades to Apple's range over the coming days. 

Macworld 08 Keynote transcript: 

07:20 am Ewdison Then: People are lining up for the keynote 

07:44 am Ewdison Then: The banner that generates so much rumors 

07:49 am Ewdison Then: We did not smell or see anything on the air yet..... at least for now 

07:52 am Ewdison Then: Was told by one of our readers (Lauren) that Apple store is down for updates or maintainance 

07:56 am Ewdison Then: Received our badges 

07:59 am james allan brady: Live at moscone west 

08:00 am james allan brady: So, I and Vincent are live at MacWorld waiting on the keynote to begin. There are literally thousands of people here and that’s just the press line. 

08:01 am james allan brady: No, not really, but there are thousands of people here and there is definitely something in the air, the smell of crappy coffee and doughnuts. 

08:03 am james allan brady: we are still waiting outside the room 

08:07 am james allan brady: they are saying 8:30 before we can get in 

08:59 am James Allan Brady: we are in, music is playing 

08:59 am James Allan Brady: so far i have heard Radiohead and Green Day that i recognized 

09:00 am James Allan Brady: the apple logo with the light behind it, the pictuer they use a lot, they have it on stage in physical form 

09:01 am James Allan Brady: there are also different colored lights making up the OS X logo across the curtains surrounding the stage 

09:10 am James Allan Brady: they have a large boom with a camera floating around above the crowd and a couple of huge monitors displaying footage of the crowd, there are a lot of people here 

09:12 am Vincent Nguyen: vincent...in the house! lets get the ball rolling... 

09:13 am Vincent Nguyen: the lights just dimmed... 

09:13 am James Allan Brady: the Keynote is starting 

09:14 am James Allan Brady: with one of the john hodgeman commercials 

09:14 am James Allan Brady: ending with PC saying "i'm just gonna copy everything you did in 2007" 

09:14 am James Allan Brady: Welcome to macworld 2008 

09:14 am James Allan Brady: there's clearly something in the air today 

09:15 am James Allan Brady: just want to take a moment to look back at 2007 

09:15 am James Allan Brady: 2007 was an amazing year for Apple 

09:15 am James Allan Brady: the new iPods, iMac, iPhone, Leopard 

09:15 am James Allan Brady: Jobs is thanking everyone for a good year last year 

09:15 am James Allan Brady: 4 things he wants to talk about 

09:15 am James Allan Brady: the first is leopard 

09:16 am James Allan Brady: they have delivered over 5 million copies of leapard in 3 months 

09:16 am James Allan Brady: that makes it the most successful Mac OS X ever 

09:16 am James Allan Brady: that means that 20% of OS X users have updated 

09:17 am James Allan Brady: Office Mac 2008 out now 

09:18 am James Allan Brady: talking about Time Machine 

09:18 am James Allan Brady: its not so good for laptops due to the wires 

09:18 am James Allan Brady: new Apple TV looking device is for backing up wirelessly 

09:19 am James Allan Brady: its and AirPort Extreme with a server grade hard drive integrated 

09:19 am James Allan Brady: its for backing up, and its called a Time Capsule 

Apple Time Capsule NAS 

09:19 am James Allan Brady: there are going to be 2 versions, a 500GB version and a terabyte model 

09:20 am James Allan Brady: the half terabyte model will be $299 

09:21 am James Allan Brady: thats thing number 1, the second is regarding the iPhone 

09:21 am James Allan Brady: this is the 200th day since the iPhone went on sale 

09:21 am James Allan Brady: they have sold 4 million iphones so far 

09:21 am James Allan Brady: thats an average of 20k iphones per day 

09:22 am Ewdison Then: 1TB version will cost $499 

09:22 am James Allan Brady: iPhone market share 

09:22 am James Allan Brady: RIM is at 39%, and Apple takes up the second spot at 19.5% 

09:23 am James Allan Brady: they almost beat the numbers of the 3rd, 4th, and 5th spots combined 

09:23 am James Allan Brady: talking about SDK that is coming out in February 

09:24 am James Allan Brady: they are giving us something today for the iPhone 

09:24 am James Allan Brady: Maps with location on iPhone 

09:24 am James Allan Brady: Webclips 

09:24 am James Allan Brady: Customize Home Screen, up to nine of them 

09:24 am James Allan Brady: multiple person SMS 

09:24 am James Allan Brady: videos with chapters and subtitles 

09:24 am James Allan Brady: Lyrics support 

09:25 am James Allan Brady: he is demoing all of this for us 

09:25 am James Allan Brady: slightly new UI for maps 

09:25 am James Allan Brady: the iPhone can now pinpoint where you are within a radius 

09:26 am James Allan Brady: it can then give you directions to wherever 

09:27 am James Allan Brady: you can drop a pin wherever you want and add your own locations if you want to add something 

Apple iPhone update 

09:28 am James Allan Brady: SMS now works more like Email 

09:28 am James Allan Brady: with the ability to send one SMS to multiple people 

09:29 am James Allan Brady: you can go to web pages, and add them to your home screen 

09:29 am James Allan Brady: as in when you do it there is a new iCon on your iPhones springboard 

09:29 am James Allan Brady: that takes you directly to the website 

09:30 am James Allan Brady: you can click on these icons and instantly go to whatever your webclip takes you 

09:31 am James Allan Brady: you can now move the icons on your springboard around 

09:31 am James Allan Brady: and you can have up to 9 pages 

09:31 am James Allan Brady: of SpringBoard stuff 

09:31 am James Allan Brady: SkyHook Wireless 

09:32 am James Allan Brady: is what allows them to pinpoint your location 

09:32 am James Allan Brady: they have driven around the US in their vehicles and collected physical location data for triangulation 

09:33 am James Allan Brady: you can select different languages for the video too 

09:33 am James Allan Brady: the lyrics are placed semi-transparently over the album art in music mode 

09:33 am James Allan Brady: all of these updates are available today for free via a software update 

09:34 am James Allan Brady: now he's talking about the iPod TOuch 

09:34 am James Allan Brady: they are officially adding Mail, Maps, Stocks, Notes, and Weather all to the iPod Touch 

09:34 am James Allan Brady: the Wi-Fi location on the maps will work like the new iPhone maps app 

09:34 am James Allan Brady: webclips and customizable home-screen as well 

09:35 am James Allan Brady: the iPhone update is free, but that update for the iPod Touch will be $20 

09:35 am James Allan Brady: thats the end of thing 2, next up is thing 3 

09:35 am James Allan Brady: like Dr. Seuss here 

09:35 am James Allan Brady: the third is about iTunes 

09:36 am James Allan Brady: last week they sold their 4 billionth song 

09:36 am James Allan Brady: on christmas day they sold 20 million songs alone 

09:36 am James Allan Brady: they've also sold 125 million TV shows 

09:36 am James Allan Brady: and 7 million movies 

09:36 am James Allan Brady: but thats not good enough 

09:37 am James Allan Brady: iTunes movie rentals is a go 

iTunes Movie Rentals 

09:37 am James Allan Brady: there will be a new movie rental section 

09:38 am James Allan Brady: touchstone, miramax, lions gate, paramount, universal, song, walt disnety, fox, WB and more are all involved 

09:38 am James Allan Brady: every single major studio is involved 

09:39 am James Allan Brady: they are launching with over 1000 films by the end of february 

09:40 am James Allan Brady: they will be getting them 30 days after the DVD release 

09:40 am James Allan Brady: you can watch them anywhere and instantly on a broadband connection 

09:40 am James Allan Brady: after you rent it, you have 30 days to start watching the film, and 24 hours to finish it 

09:41 am James Allan Brady: you can also move the films around to different devices mid movie 

09:41 am James Allan Brady: New releases will cost $3.99 

09:41 am James Allan Brady: older "library" titles will cost $2.99 to rent 

09:42 am James Allan Brady: its launching today via a free software update for iTunes, iPhones, and iPods 

09:43 am James Allan Brady: all you have to do is stop the move whereve you are, open up iTunes, and you can transfer it to your iPod with a single button 

09:43 am James Allan Brady: now he is talking about how to get movies from the internet to a widescreen TV 

Apple TV 

09:43 am James Allan Brady: Apple TV take two 

09:44 am James Allan Brady: no computer is required to use Apple TV anymore 

09:44 am James Allan Brady: you can rent movies from your TV directly 

09:44 am James Allan Brady: you can rent them is both DVD quality and HD with 5.1 surround sound 

09:45 am James Allan Brady: you can watch audio and video podcasts right from your TV/Apple TV 2 

09:45 am James Allan Brady: you can view photos from both a computer and Flickr and .Mac 

09:45 am James Allan Brady: you can get YouTube on your TV from the new Apple TV 

09:45 am James Allan Brady: you can buy TV shows and music, and it can even auto sync them back to your computer 

09:46 am James Allan Brady: and you can play all iTunes content from the new Apple TV 

09:46 am James Allan Brady: since he brought up HD movies, those rentals are just a dollar more each 

09:46 am James Allan Brady: there is a completely new Apple TV interface 

09:47 am James Allan Brady: there is a single menu with all of the options i just listed in it 

09:48 am James Allan Brady: you can browse the entire movie rental list even by sub categories 

09:48 am James Allan Brady: you can get free previews of the movies on the Apple TV as well, and then there is just one other button to rent it 

09:49 am James Allan Brady: the interface is very intuitive, he just previewed blades of glory 

09:50 am James Allan Brady: then he rented it, it started downloading, and within seconds it is playing 

09:50 am James Allan Brady: it looked amazing, and that was with a DVD quality film 

09:50 am James Allan Brady: now he is playing live free or die hard in full HD and it looks amazing 

09:51 am James Allan Brady: you also get all the info about the film when you look at them 

09:51 am James Allan Brady: they have a search function for the movies as well 

09:52 am James Allan Brady: there is also a scrolling coverflow like interface when you are browsing by genre 

09:52 am James Allan Brady: you can buy TV shows and watch them on your Apple TV, and then they will automatically sync back to your computer 

09:53 am James Allan Brady: you can buy both music and music videos all from the new Apple TV as well 

09:54 am James Allan Brady: you can watch podcasts on your Apple TV as well including HD podcasts, which he is playing one of now 

09:55 am James Allan Brady: he is showing us now that you can view photos from your .mac account 

09:56 am James Allan Brady: you can also view other peoples photos 

09:56 am James Allan Brady: you can set them as a background or a screensaver 

09:57 am James Allan Brady: you can play videos from .mac as well 

09:57 am James Allan Brady: all of this is possible and is being done without a computer 

09:58 am James Allan Brady: you can look at flickr streams from people 

09:58 am James Allan Brady: then look at thier friends pics 

09:58 am James Allan Brady: you can also play slideshows of those photos on your Apple TV 

09:59 am James Allan Brady: once again, all of this is being done from your TV/Apple TV combo 

10:00 am James Allan Brady: there will be a free software update to all the old Apple TVs as well 

10:00 am James Allan Brady: they wanna make Apple TV more accessible 

10:01 am James Allan Brady: the new price of Apple TV starting today is $229, and all the new models will come with the new software 

10:02 am James Allan Brady: the first studio to sign up with Apple for rentals was 20th centruy Fox 

10:02 am James Allan Brady: the Chairman and CEO of 20th Century Fox is here, his name is Jim 

10:07 am James Allan Brady: Fox is going to start putting digital copies of films on the DVDs they sell so you can easily tranfer them to your devices 

10:08 am James Allan Brady: thats the end of thing 3, on to the last thing, thing 4 

Apple MacBook Air 

10:08 am James Allan Brady: There is something in the air 

10:08 am James Allan Brady: Jobs is talking about MacBooks 

10:08 am James Allan Brady: there is a new Third kind of notebook called the MacBook Air 

10:08 am James Allan Brady: its the world's thinnest notebook 

10:09 am James Allan Brady: other laptops weigh about 3 pounds and are .8 to 1.2 inches thick 

10:09 am James Allan Brady: but they usually shrink the display way down and shrink the keyboard 

10:10 am James Allan Brady: and they usually use really weak processors 

10:10 am James Allan Brady: but Apple likes the weight, but thinks there are too many compromises for that weight 

10:10 am James Allan Brady: macbook Air is .76 inches at its thickest point 

10:11 am James Allan Brady: and shrinks down to .16 inches on the other end 

10:11 am Ewdison Then: 

10:11 am James Allan Brady: it fits inside a classic manila envelope 

10:12 am James Allan Brady: dear god, the small stack of business cards in my pocket is thinner than that 

10:12 am James Allan Brady: it has a full sized display and a full sized keyboard instead of shrinking it down 

10:12 am James Allan Brady: sorry, the business cards are thicker than this new notebook 

10:12 am James Allan Brady: it has a 13.3-inch widescreen display 

10:13 am James Allan Brady: its LED backlit 

10:13 am James Allan Brady: which saves power and gives a bright display 

10:13 am James Allan Brady: there is a build in camera 

10:13 am James Allan Brady: the keyboard is full sized, but will also light up with the Ambient light sensor 

10:14 am James Allan Brady: there is a nice sized trackpad 

10:14 am James Allan Brady: the trackpad can also respond to gestures now 

10:15 am James Allan Brady: you can pan, rotate, move entire windows, move between photos, all with simple gestures on the touchpad 

10:15 am James Allan Brady: and the same pinching gesture in use on the iPhone and iPod Touch are usable with the touchpad as well 

10:15 am James Allan Brady: on the bottom there is a large batter, 1.8" hard drive, and other electronics 

10:16 am James Allan Brady: there is an 80GB HDD standard or a 64GB SSD that is optional 

10:16 am James Allan Brady: the motherboard with all the necessary electronics is only slightly longer than a pencil 

10:17 am James Allan Brady: it will have Core 2 Duo Processors and it comes with 1.6GHz standard and 1.8GHz optional 

10:18 am James Allan Brady: there is a 60% smaller intel Core 2 Duo processor that Apple worked with Intel to make 

10:19 am James Allan Brady: there is a MagSafe adapter and a small 45 watt power adapter 

10:20 am James Allan Brady: USB 2.0, micro DVI 

10:20 am James Allan Brady: and 802.11n and Bluetooth 2.1 +EDR are integrated 

10:20 am James Allan Brady: there is no built in optical drive 

10:21 am James Allan Brady: but there will be a $99 accessory drive available that is bus powered 

10:22 am James Allan Brady: they are going to make it possible to install software without an optical drive 

10:22 am James Allan Brady: you can use the optical drive wirelessly from any other mac computer, basically you borrow that systems optical drive 

10:23 am James Allan Brady: which means you don't need an optical drive for the MacBook Air 

10:23 am James Allan Brady: the battery life is 5 hours in full use with wireless and everything turned on 

10:24 am James Allan Brady: 3 pounds, .76 -.16 inches in size, full size keyboard, 13.3-inch display, backlit keyboard, mult-touch gestures, iSight, 1.6GHz processor, 2GB RAm, 80GB HDD, N WiFi, Bluetooth, and thats all standard 

10:24 am James Allan Brady: all that for a mere $1799 

10:25 am James Allan Brady: they are shipping them in 2 weeks, you can pre-order today 

10:26 am James Allan Brady: Apple is going even more environmentally friendly 

10:26 am James Allan Brady: its made of aluminum 

10:27 am James Allan Brady: it has a mercury free display 

10:27 am James Allan Brady: the circuit boards are Bromide and PVC free 

10:27 am James Allan Brady: the new packaging is 56% smaller 

10:34 am James Allan Brady: 2 Weeks into 2008, Apple has updated Mac Pro, introduced Time Capsule, updated both iphone and iPod touch software, movie rental for iTunes, updates Apple TV apps, and introduces lightweigt laptop, the MacBook Air 

10:34 am James Allan Brady: Randy Newman is performing now 

10:44 am Vincent Nguyen: http://www.youtube.com/watch?v=gtkMMQRKqB0 

10:45 am Vincent Nguyen: first official macbook air ad 

10:45 am James Allan Brady: That's all folks! 


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