Comments on: MacBook Air set to decimate Ultrabook market says J.P. Morgan

By: Anonymous

Anonymous — Wed, 14 Dec 2011 00:06:00 +0000

A Netbook is NOT an Ultraportable. A netbook is a netbook. An Ultraportable encapsulates the “Ultrabook” category and then some. The Toshiba Portege is an Ultraportable despite the fact that is has an optical drive as well as a full-clock CPU. The Sony Vaio Z is an Ultraportable. The X1 is an Ultraportable (NOT an Ultrabook), the Series 9 from Samsung is an Ultraportable.

An Ultraportable is just a laptop that is thin, light and *usually* uses an ULV CPU or some kind, but it doesn’t have to. It can also use a full-clock CPU such as the Portege, the X220, the X1 or the Vaio Z.

This “Ultrabook” category is complete and utter nonsense and is totally unnecessary as a category.

By: Anonymous

Anonymous — Tue, 13 Dec 2011 20:28:00 +0000

Macbook hardware? Really? Hardware, that’s identical to and often out-spec’d by what you find on most high end Windows laptops/ultrabooks (depending on category)? The only upper hand the Macbook has over most Windows laptops is build quality, and even that has been mooted by the Samsung Series 9 and the Asus Zenbook!

If the people you meet “invariably” describe Macbooks as the best Windows laptops they’ve ever owned, they’re probably stuck in the past & need to look again!

By: Anonymous

Anonymous — Tue, 13 Dec 2011 12:23:00 +0000

I would like you to find me a Netbook that has the capable hardware and that it is as light and thin as an Ultrabook.

By: Anonymous

Anonymous — Tue, 13 Dec 2011 12:16:00 +0000

Lets put it this way. I didn’t buy a PC just because it look better in hardware/price. I buy it because it has better support from community and developer alike. When a Mac broke down, you are screwed. Majority of hardware and software out there are made for PC.

By: Anonymous

Anonymous — Tue, 13 Dec 2011 04:31:00 +0000

Experience counts but so do other things like having choices and actual performance where it counts. While specs usually also effect the experience and can be a significant factor if the difference is large enough to overcome any shortcomings of the software. To some extent even Apple brags about specs, like the difference between the iPhone 4 and 4S for example. While Android has continuously improved and is hardly as problematic as it once was.

You just can’t expect change overnight however, but we’re only months away from substantial improvements in Ultrabooks and another big update in 2013 and again in 2014. So the competition will be rapidly ramping up.

Besides, many of the companies comping out with Ultrabooks right now have no previous experience making Ultra Thin & Light laptops. So it takes time for them to learn how to properly design them, establish the manufacturing for mass production, and acquiring the resources they need.

Mind Apple already owns or rents most of the worlds aluminum milling machines. So lots of these companies have to resort to either alternate materials or get the machines they need by starting from scratch and building their own.

However, Intel is helping with a lot of the investment costs and they should have all that squared away before the end of next year. Freeing those companies up to focus on producing the most competitive product and not have to worry about making back their R&D costs.

Meanwhile, pricing is already expected to go down $200-$300 by the time the Ivy Bridge based systems start coming out in the later half of 2012. So it remains to be seen if the MBA can hold its lead to the end of 2012.

While support for both Android and touch friendly Windows 8 in 2013 stands to make PC Ultrabooks with touch screens stand apart from the MBA.

By: Anonymous

Anonymous — Tue, 13 Dec 2011 03:22:00 +0000

Netbook market wasn’t effected by the MBA, different market segments for one thing with the whole PC vs Mac and the 4x price difference of course, and the MBA also didn’t create the Ultrabook market. Ultra Thin & Light laptops have been around longer than the MBA. The MBA just proved it can be more than a niche product but it took two tries. People forget the first MBA was a failure.

Whether the MBA will dominate is questionable at this point. It all depends how quickly the market develops and Ultrabooks improve over the next year or so.

By: Ukinayo

Ukinayo — Tue, 13 Dec 2011 01:25:00 +0000

Well Moragan is an American and Apple is a going down Amreican Corporation. So every American fools must collectively sell nuts and lies to prop up Apple. But then again do you see the guy next to you toting an Apple. The only guy I know near to me toting an Apple is there be any is a “FOOL” or a “PROSTITUTE” either way both are “FOOLS”

By: Marlon Stevenson

Marlon Stevenson — Tue, 13 Dec 2011 00:39:00 +0000

Haha, no I actually really liked the article. I love MacBooks. There really isn’t another laptop that can compete with specs and design for that price point. I’ve looked long and hard. I don’t particularly like Apple..but they are king right now and no one seems to be doing anything about it. Even with Android devices they only tote specs as if the experience doesn’t mean a thing.

By: Anonymous

Anonymous — Mon, 12 Dec 2011 23:11:00 +0000

my boss is constantly cursing at his mac while it runs bootcamp. it’s not necessarily the most ideal solution for everyone.

By: Anonymous

Anonymous — Mon, 12 Dec 2011 23:10:00 +0000

there are tons of people who want portability but who just will not use a mac. ultrabooks will do fine.

By: Anonymous

Anonymous — Mon, 12 Dec 2011 22:51:00 +0000

I’ve noticed a lot of people using Bootcamp to run a Windows OS on Macbook hardware. Invariably they describe mac laptops as the best Windows laptops they’ve ever owned.

By: Anonymous

Anonymous — Mon, 12 Dec 2011 21:56:00 +0000

Can we please stop following Intel PR bullshit? These are just Ultraportables that are really thin, nothing more.

These notebooks did not require a new category.

By: Anonymous

Anonymous — Mon, 12 Dec 2011 21:32:00 +0000

I am going to go out on the limb here and say he is wrong. One thing that Ultrabooks come with that the Macbook air doesn’t is Windows. Windows accounts for over 90% of the OS market share.

By: Counsel Dew

Counsel Dew — Mon, 12 Dec 2011 21:10:00 +0000

I would like a disclosure of how much sJPMorgan might own and/hold for clients…

By: Chris Burns

Chris Burns — Mon, 12 Dec 2011 20:21:00 +0000

This is a good comment. Perfectly legitimate. You want me to say that I don’t like MacBooks? Good luck.

By: Maxx

Maxx — Mon, 12 Dec 2011 20:16:00 +0000

I guess all we can do is to wait for 2012 and 2013. If pricing is 30% to 50% cheaper then I bet people would go for Ultrabook instead.

By: v.o.r

v.o.r — Mon, 12 Dec 2011 20:04:00 +0000

I did a double-take on the headline. It still seems off. “Decimate” seems to infer that thanks to the MacBook Air there will no longer be an ultrabook market or the market will only be a shadow of what it once was. I would agree that the MacBook Air decimated the *netbook* market by proving that small clamshells don’t need to be anemic. I would also agree that MacBook Air stands poised to *dominate* the ultrabook market it created

By: Marlon Stevenson

Marlon Stevenson — Mon, 12 Dec 2011 19:30:00 +0000

I actually agree with this 100%. This was a pretty objective article. No one can argue that this site is always slated against Apple anymore. It just states the facts.