If you live in a small house or apartment, you need to take advantage of as much wall space as possible. Unfortunately, your entertainment center generally takes up the bulk of an entire wall. What if you got rid of your TV and installed a projector and screen? The projector would be much smaller, but you've still got to deal with the screen. Perhaps you could hide it away somehow.
Check out the Livit Fly, which is essentially a set of shelves, one of which hides your projector screen. The shelf is around 66 inches long, and the screen pulls down into a 4:3 aspect ratio.
The shelves are available in four different colors, though little else is currently known about them. Pricing and availability remain a mystery.
Projection screen goes stealth [via crave]