Check out this extremely limited edition Stella Artois PSP. The PSP with Stella branding was created as a special edition for Fosters employees who are brewing Stella Artois for Australia.
Reportedly only fifty employees were given the limited edition PSP. The Stella Artois PSP has a custom velvet drawstring bag with the Stella logo hand stitched on it, a Stella logo on the back of the PSP itself. The PSP has Stella Artois films and artworks built-into it and a Stella Artois logo on the home screen
This is a pretty interesting marketing idea. Would you consider creating your own branded PSP for your employees?