LG, CBS Sports, Turner Sports, and the NCAA all worked together to record the NCAA Men's Basketball Final Four championship in 4K Ultra HD resolution. This is the first time that a major U.S. sporting event has ever been recorded in 4K, and it's a start of more 4K programming to come. James Fishler, Senior VP of marketing for LG Electronics USA, stated, "After being the first to market with Ultra HD TVs, it only seems fitting that we'd be a part of the first major U.S. sporting event produced in 4k."
The 4K recording was displayed on LG's 84-inch 4K Ultra HD TVs at various, private locations inside of the Georgia Dome. The premiere of the NCAA Men's Final Four championship in 4K also coincided with the 75th anniversary celebration of March Madness, making it the perfect time to start broadcasting the sporting event in the next-generation of HDTV. Ken Aagaard, Executive VP of operations, engineering and broadcast services for CBS Sports, states that Ultra HDTV can become the future of sports broadcasting.
LG's 84-inch 4K Ultra HD TVs sell for $19,999. It brings 4 times the details of a Full HD 1080p display, shelling out a 3,840 x 2,160 resolution. It features the LG Resolution Upscaler Plus which boosts lower-resolution content into higher detail. It also comes with an LG Magic Remote which allows you to navigate through LG's HD TV onscreen interface with gestures and voice search. It has a 2.2 Sound System that brings ultra-quality sound to your ultra-quality television.
LG has some big competition coming from Sony. Just yesterday, Sony released the pricing for its 55-inch and 65-inch 4K Ultra HD TVs, both of which will be available on April 21st. The 55-inch will sell for $4,999 and the 65-inch will sell for $6,999, making them both much more affordable than LG's current offering. Sony will also be bringing a 4K media player in the future, and it will launch a 4K video distribution service as well in order to jet-start the 4K era.