After already committing to releasing a 15-inch OLED TV potentially as early as December 2009 in Korea, LG have now revealed their plans to have a 32-inch OLED display on the market in 2012. Suggesting that OLED would provide a new source of revenue, LG Display CEO Kwon Young-soo told press that the company's focus is on larger panels rather than cellphone-sized versions.
This, the executive claimed, is because "the larger the display, the more efficient the OLED technology." It's certainly given the company's HR department a boost: LG Display have apparently taken on 1,700 new staff in research and development this year.
"The commercial success of OLEDs hinges on how it shows its superiority compared to existing liquid crystal display (LCD) technologies. We will focus on TV panels rather than cell phone panels because the larger the display, the more efficient the OLED technology" Kwon Young-soo, CEO, LG Display
LG Display are still investing into LCD, however. After reporting a profit in Q2 2009 after panel prices rose and demand outstripped supply, the company is investing the equivalent of $2.59bn into an eighth-generation production line, which will be operational by the second half of 2010.