The latest SUV craze is already happening. When Porsche made it's Cayenne and was turned into a success, now Lamborghini has planned to emulate the success with a luxury SUV of it's own. For those who didn't know, Lamborghini originally started building tractors under the successful company of Lamborghini Trattori S.p.A. Hence they do have knowledge about offroad and its works.
The current Lamborghini president Stephan Winklemann announced the Lamborghini SUV project, which would most likely be based on the Audi's Q7 (which has common similarities to the Porsche Cayenne and Volkswagen Touareg) or the Audi Q5. Lamborghini could use the 5.2 litre V10 from its Audi S8 stable (a derrirative from the Lamborghini Gallardo 5.0 V10), since it's been tweaker for high torque output, instead of max horsepower. Expect this magnificient SUV soon