Lady Gaga “Born This Way” $0.99 again as Amazon takes second shot

May 26, 2011
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Lady Gaga “Born This Way” $0.99 again as Amazon takes second shot

Despite Lady Gaga having "melted some servers" - or at least thousands of her little monsters did, in the rush to take advantage of the $0.99 album offer on Monday this week, Amazon is offering a repeat of the promotion today with the promise that "this time we're ready." The "Born This Way" deal is likely to keep Gaga's album at the top spot in the MP3 bestsellers chart.

Even if you're not that fussed by Lady Gaga's music (don't let the kids on Tumblr hear you admit that, you'll get lynched) Amazon is throwing in 20GB of free Cloud Drive storage. The free system - officially available in the US only, though unofficial workarounds have proliferated - comes with 5GB of online storage as standard, but buying any album automatically boosts that to 20GB.

Amazon is yet to confirm how many people purchased "Born This Way" on Monday, but there were widespread reports of people unable to download the tracks having made the purchase. According to director of Music for Amazon, Craig Pape, demand was "far above what we expected."

Press Release:

Lady Gaga for $0.99 Again - "This Time We're Ready"

Go Gaga again - And get 20 GB of free Cloud Drive storage

(NASDAQ: AMZN) - Amazon.com today announced it will offer a repeat of Monday's blockbuster Gold Box Deal of the Day: customers can purchase the Lady Gaga "Born This Way" MP3 album today for $0.99. Upon release, the album immediately shot to number one on Amazon's bestselling MP3 albums list and has remained in the top spot since.

"Clearly customers are really excited for Lady Gaga's new album - we saw extraordinary response to Monday's promotion - far above what we expected - she definitely melted some servers," said Craig Pape, director of Music for Amazon. "So we're doing it again, and this time we're ready. We're pleased to offer 'Born This Way' - the whole album - for $0.99 today only. Along with this purchase, customers get 20 GB of free Amazon Cloud Drive storage so they can store and play their music anywhere. If you missed it the first time, don't miss it today."

Amazon MP3 customers can save their newly purchased albums to Amazon Cloud Drive (www.amazon.com/clouddrive), allowing them to play their music anywhere, store it for free and download it to any PC, Mac or Android device using Amazon Cloud Player (www.amazon.com/cloudplayer). All Cloud Drive users start with 5 GB of free Cloud Drive storage, and customers are upgraded to 20 GB of free storage with the purchase of any album, including "Born This Way" at just $0.99.

Amazon MP3 frequently features popular new release albums for $3.99 and offers a free song of the day.

Visit www.amazon.com/goldbox for more information about Amazon's Deal of the Day and other Gold Box deals. Visit www.amazon.com/MP3 for information about Lady Gaga "Born this Way."


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