Lacquer and Palladium flash drive - Insanely expensive for no apparent reason

Some things just blow my mind. Perhaps the reason I can't understand this next product is the fact that I'm not multi-millionaire. The Lacquer and Palladium flash drive by S.T. Dupont looks pretty much like any other flash drive, right?

If you look very closely  you'll notice that it is just like every other flash drive. It's only got 2GB of space, it's not going to withstand a nuclear holocaust, and it's not going to do your taxes so why does it cost $700?

Perhaps there's some mysterious substance on the inside of the flash drive that we're not aware of.  The only thing I can figure out is that the diamond-head pattern (no, not actual diamonds) is famously used by S.T. Dupont.

S.T. Dupont's Lacquer and Palladium USB drive [via pclaunches]