As consumer's appetites have moved from physical formats for music and movies to digital distribution, the publishers of music and movies are looking to get a new physical format that consumers will buy. The record industry is trying to sell music on microSD cards and the movie industry is looking at similar methods for distribution. Paramount Digital Entertainment and Kingston have announced that they are teaming up.
The two companies will be releasing full-length movies on Kingston flash memory as part of a bundle. Exactly what the bundle will include is unknown. Kingston and Paramount are mum on the details of the deal.
We don’t know is what films will be offered, nor do we know when we will see the first films hit the market. I bet we see branded flash drives with movie logos and other content on them. Something along the lines of those Godfather flash drives that turned up earlier this year is what I envision.