Kindle 3G to arrive in AT&T stores March 6

Feb 28, 2011
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Amazon and AT&T have announced that the Kindle 3G will go on sale in AT&T retail stores as of March 6, offering would-be ebook readers the opportunity to check out the best-selling device in person. Priced at the same $189 as Amazon sells the Kindle 3G online, the ereader already uses AT&T's 3G network in the US.

Those who want the WiFi-only Kindle, however, will still have to go online for it, as AT&T won't be offering the cheaper variant in stores. It remains to be seen if Vodafone, who provides the 3G connection for the European Kindle, will be offering the ereader in its own stores.

Press Release:

Amazon Kindle 3G Coming to AT&T Stores Nationwide

Kindle is Bestselling Product in the History of Amazon

AT&T* today announced it will begin selling Amazon’s bestselling Kindle 3G in AT&T company-owned retail stores nationwide beginning March 6. Amazon’s Kindle 3G continues to be powered by the nation’s fastest mobile broadband network, AT&T. AT&T will include Kindle 3G in its connected devices displays throughout AT&T company-owned stores, offering customers the opportunity to test drive the device onsite. The latest generation Kindle has received rave reviews from the New York Times, Wired, CNET, PC World, PC Magazine, and more, and has recently become the bestselling product in the history of Amazon

“Amazon has without question pioneered the eReader space with Kindle, and it’s exciting to not only connect this device through our network, but now offer it in our stores to readers around the country ,” said Glenn Lurie, president, emerging devices, AT&T. “As the first dedicated eReader offered in our stores, we are confident the Kindle will be an attractive addition to our in store connected devices lineup.”

Kindle 3G, which connects over Wi-Fi as well as AT&T’s mobile broadband network, wirelessly downloads books, magazines, newspapers, blogs and personal documents to a 6-inch, high-resolution electronic paper display that looks and reads like real paper.

“We’re excited to work with AT&T to offer Kindle 3G to AT&T customers across the country,” said Mike McKenna, Vice President, Amazon Kindle. “Customers tell us they love Kindle 3G because of its light weight, battery life of up to one month, and advanced paper e-ink display that works in direct sunlight. Customers love being able to think of a book and be reading it in less than 60 seconds thanks to AT&T’s wireless network.”

The new Kindle 3G boasts the advanced paper-like Pearl E Ink display that is easy on the eyes and works outside in direct sunlight, massive storage of up to 3,500 books, up to one month of battery life with the wireless off, no monthly wireless fees or annual contracts, and light weight which makes it easy to take with you everywhere you go -- all for only $189.

Kindle offers the largest selection of the books people want to read. The Kindle Store now has more than 810,000 books, including new releases and 107 of 111 New York Times Best Sellers. Over 670,000 of these books are $9.99 or less, including 79 New York Times Best Sellers. Kindle lets you “Buy Once, Read Everywhere” – on Kindle as well as on free Kindle apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based devices. Amazon's Whispersync technology saves and synchronizes your full Kindle library of books, bookmarks, last page read, highlights and annotations across all of your Kindles and Kindle apps so you never lose your place or are without your reading.

For the complete array of AT&T offerings, visit http://www.att.com/.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.


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