Joey Roth’s striking computer concepts

Joey Roth isn’t a designer I’ve heard of, but anyone who can turn passive heat pipes and aluminium fins into something that looks like a Frank Lloyd Wright toaster isn’t half bad in my opinion.  His use of natural materials, such as the simple wooden base, and lack of unnecessary decoration add up to a striking PC you’d be a fool to hide under your desk.

Roth has also designed a similarly austere mouse, whose crisp edges are mitigated by virtue of it being made of felt-clad bamboo.  He describes is as “a reaction to the cartoonishly ergonomic designs that are the norm for mice.”

May NY Design Meetup: Joey Roth [Apartment Therapy]