Today Apple was ranked highest in overall customer satisfaction among business smartphone users, according to the J.D. Power and Associates 2008 Business Wireless Smartphone Customer Satisfaction Study. This is the second year that the study has been measuring customer satisfaction with smartphones.
The overall satisfaction is determined by: ease of operation (27%); operating system (24%); physical design (21%); handset features (18%); and battery aspects (10%). Apple managed to get a total score of 778 out of 1,000, while BlackBerry manufacturer RIM came in second with 70, and Samsung in third with 701. Apple’s iPhone did particularly well in ease of operation, physical design and handset feature factors. Kirk Parsons, Senior Director of wireless services for J.D. Power and Associates said, “By making basic applications and features easy to use and providing functionality in a thin, lightweight device, Apple has performed well in exceeding customer expectations.”
The study was conducted on 1,388 business wireless customers who currently own a smartphone, between the months of August and September 2008. The study finds that 24 percent of users are experiencing at least once software-related issue with their smartphone. Among those experiencing problems, 44 percent reported having to restart their device at least once a week for the last 12 months, while 34 percent are experiencing an application issue such as freezing at least once a week.
The study also finds a lot of other interesting statistics among business smartphone users: