I think that the Japanese marketing people are really onto something here. We watch ads all the time, but what do we get for it? Nothing. A vending machine company has decided to start rewarding people for watching advertisements.
It's a simple concept. Companies make a lot of money from advertisements, so naturally the more people that watch them, the more money they make. What do people love more than anything? Free stuff! So that is exactly what they are offering. Just watch a 15-30 second ad, pick your drink and you're on your way.
I would love to see how this works out for them. Hopefully, it does well and people start picking up on that idea over here. I love free stuff.
Coin-op drinks machines vend free with ads [via digitalworldtokyo]