iPad more likely to be purchased by current Apple owners

Mar 29, 2010
0

The iPad is set to launch within the week and the device will be the first time that many non-AT&T customers have been able to get their hands on anything closely resembling the iPhone. Research group NPD has unveiled some new statistics about the consumers most aware of the iPad and hence more likely to purchase the iPad.

According to the NPD Group, consumers with income of $100,000 yearly or more make up 80% of consumers aware of the iPad. 82% of consumers who are already Apple customers are aware of the iPad and the age group most aware of the device is the 18-34 year old segment.

I would presume more aware means more likely to buy the product. Looking at these numbers if you are a 34-year-old iPhone using consumer making $100,000 a year, you simply can’t resist the iPad.


Must Read Bits & Bytes